Application
This unit describes the skills and knowledge required to implement systems and processes to manage media assets for screen productions and projects.
It applies to individuals working in large enterprises on projects or productions that require a wide range of media assets. They work directly with the creators of audio, video and graphic assets to ensure the asset management system accommodates their needs. They set up conventions for file naming, sourcing, sorting and storing formal documents and media assets. Though reporting to a producer or manager, they work with a fair degree of autonomy.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Establish procedures for managing content and outputs | 1.1 Confirm media asset management requirements with relevant personnel 1.2 Set up file naming system for projects based on standard conventions and protocols 1.3 Source and review storage repository and back-up systems appropriate for projects 1.4 Set up processes to record information required for tracking formal documents and media assets 1.5 Establish conventions for recording progress and locations of media assets 1.6 Develop strategies for tracking and recording media assets 1.7 Brief team members on the media asset management system, including the process for advising personnel of problems encountered as the system is implemented |
2. Record documentation and media assets | 2.1 Document sources of media assets according to enterprise procedures 2.2 Document progress and details of a range of project outputs 2.3 Maintain records of technical information on work in progress 2.4 Maintain copyright and permissions information 2.5 Track media assets and record information according to established system 2.6 Maintain version control and identify status of interim products, prototypes and other media assets 2.7 Respond to and resolve problems encountered as the system is implemented, seeking specialist assistance as required |
3. Finalise projects | 3.1 Confirm procedures and schedule for signing-off projects with relevant personnel 3.2 Determine requirements for archiving 3.3 File and index formal documents and scripts according to agreed project or enterprise procedures and timelines 3.4 Archive media assets in established repository system in line with industry practice 3.5 Check relevant personnel have ongoing access to formal documents and media assets developed for projects 3.6 Review effectiveness of the media asset management system and note areas for future improvement |
Evidence of Performance
Evidence of the ability to:
develop processes and systems for the organisation and filing of formal documents and media assets
use information tracking and repository systems to meet project requirements
produce and accurately update records
archive assets from completed projects with suitable ongoing access conditions
provide clear directions to users of the processes and systems.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
outline roles and responsibilities of personnel involved in creating and managing media assets for screen and media projects
explain the relationship between creative aspects of screen and media projects and the process of managing media assets
identify typical problems with implementing media asset management systems, and briefly describe solutions
explain the requirements for maintaining copyright and permissions requirements
describe features of file and resource repository systems.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
file and resource management systems
media assets.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.2, 1.3, 2.1, 2.3-2.6, 3.3, 3.4, 3.6 | Interprets texts of varying complexity and extracts information to determine work requirements |
Writing | 1.2, 1.4-1.6, 2.1-2.6, 3.3, 3.4, 3.6 | Prepares detailed, logically sequenced text to describe procedures and processes required to identify, record, track and file information Maintains and updates documentation |
Oral Communication | 1.1, 1.7, 2.7, 3.1 | Uses language to provide information and instructions appropriate to audience and environment Uses careful listening and questioning techniques to obtain and confirm information |
Navigate the world of work | 2.1, 3.1, 3.3 | Meets expectations associated with own role, taking responsibility for planning and implementing a media asset management system in line with enterprise processes and procedures and recognised industry practice |
Interact with others | 1.1, 1.7, 2.7, 3.1 | Collaborates with others to achieve joint outcomes Selects and uses appropriate communication methods and practices to clarify requirements and provide comprehensive information and support to others about operation of the media asset management system |
Get the work done | 1.1-1.6, 2.3, 2.4, 2.6, 2.7, 3.1-3.6 | Plans, organises and implements systematic procedures and processes to manage media assets and handles relevant communication Selects storage and back-up system that meets requirements Uses system to organise and maintain required information, and tracks project assets to identify and resolve operational problems Uses digital technologies and systems to organise, enter, update, and track information and assets |
Sectors
Media and entertainment production – post-production